Our Story - The Smart Cut


The Smart Cut is just one of several ideas brewed between two buddies, Bjorn and Joel, who started their friendship at the US Naval Academy in the mid-1990s.  

The Smart Cut idea was thought of over a decade ago when Joel returned to civilian life from the US Navy.  Having grown up in the trades working with his father, he became a part-time remodeler on his own projects.  With precious time away from his day job and family, wasting time became a point of MAN, THERE HAS TO BE A BETTER WAY conversation.

Bjorn became an accomplished do-it-yourselfer.  Working as a store manager for Home Depot and on his own DIY projects, he soon became the go-to craftsman for family and friends.  However, during a particularly challenging project, he called Joel and said, "Hey remember that miter saw measuring idea...lets figure it out.  I just spent a whole weekend measuring, marking, cutting and re-cutting...  MAN THERE HAS TO BE A BETTER WAY," and so the The Smart Cut was born.

Since 2019 we have been working to perfect The Smart Cut to measure material without the need to use a tape measure and pencil....save time...and increase accuracy.  Through thousands of cuts, days spent in the field with experts, infinite product tweaks and miles of scrap lumber, we have the product that will do exactly as we had hoped.

We're available for feedback, questions, improvement ideas or conversation around MAN THERE HAS TO BE A BETTER WAY.

Enjoy your time back!

Bjorn and Joel